Wednesday, May 5, 2021

Michael Porter developed a strategic management tool for analyzing a company’s value chain. In his book “Competitive Advantage” (published 1985), Porter laid out his method of analyzing value chains. He sought to define a company’s competitive advantage noting that it stems from the company’s processes, such as marketing and supporting activities.


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This is a small description of the picture: Michael Porter developed a strategic management tool for analyzing a company’s value chain. In his book “Competitive Advantage” (published 1985), Porter laid out his method of analyzing value chains. He sought to define a company’s competitive advantage noting that it stems from the company’s processes, such as marketing and supporting activities.

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