Yet little is known about how audiences actively engage with content across media platforms. In this project, we study how “big data” in the fast-changing media industry can support the development of new media formats in the innovation process. We particularly focus on studying challenges and opportunities for cross-media companies that could generate valuable insights from combining data from each of the different platforms they own.

via Francesco Lelli at the following url:

https://ift.tt/32REoN9

This is a small description of the picture: Yet little is known about how audiences actively engage with content across media platforms. In this project, we study how “big data” in the fast-changing media industry can support the development of new media formats in the innovation process. We particularly focus on studying challenges and opportunities for cross-media companies that could generate valuable insights from combining data from each of the different platforms they own.