The “Customer Journey” refers to the process of measure, understand and analyze the interactions that a customer has with a particular brand or product. The candidate will devise difference and similarities of these techniques with the digital experience that the students have with the university.

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This is a small description of the picture: The “Customer Journey” refers to the process of measure, understand and analyze the interactions that a customer has with a particular brand or product. The candidate will devise difference and similarities of these techniques with the digital experience that the students have with the university.